Writing Notification Content
The content you write in your notifications determines how effectively you engage your visitors. NotifyBubble includes a rich text editor that makes it easy to create well formatted, compelling messages.
Using the Rich Text Editor
The notification editor includes a formatting toolbar with the following options:
- Bold — emphasize important words or phrases
- Italic — add subtle emphasis or style
- Underline — draw attention to key terms
- Headings (H2 and H3) — structure your content with section headers
- Bullet lists — present multiple points in a scannable format
- Links — add clickable links to other pages or external URLs
Writing Tips
Keep It Short
Notification panels have limited space. Aim for:
- A clear, descriptive title (3 to 6 words work best)
- One or two short paragraphs of content
- Key points in bullet form rather than long sentences
Lead With the Value
Tell visitors what's in it for them right away:
- ✅ "Get 20% off everything this weekend"
- ❌ "We are pleased to announce that for a limited period of time..."
Use Action Words
Encourage visitors to take the next step:
- "Shop the collection"
- "Discover our new arrivals"
- "Claim your discount"
- "Learn more about our process"
Match Your Brand Voice
Write in the same tone you use across your store. If your brand is casual and fun, your notifications should be too. If your brand is professional and refined, keep the notification language polished.
Content Ideas by Use Case
Promotions
- Announce sales with clear discount amounts
- Highlight free shipping thresholds
- Share coupon codes
New Products
- Tease upcoming launches
- Showcase featured products
- Link directly to new arrivals
Store Information
- Share shipping timelines
- Communicate holiday hours
- Explain return policies
Engagement
- Welcome first time visitors
- Share your brand story
- Invite customers to follow you on social media
Formatting Best Practices
- Use bold text for the most important information (discount amounts, deadlines, product names)
- Use headings to break up longer content into sections
- Use bullet lists when you have three or more related points
- Keep links descriptive ("View our sale items" instead of "Click here")
- Avoid using all caps — it can feel like shouting